Working on social media content creation for a global fragrance company involves several key steps and considerations. Here's a breakdown of the process:
1. Establishing Brand Identity.
2. Content Strategy.
3. Research and Inspiration.
4. Content Planning and Calendar.
5. Visuals and Aesthetics.
6. Educational and Engaging Content.
7. Collaborations and Influencers.
8. Hashtags and Keywords.
9. Analytics and Insights.
10. Community Building and Engagement.
Below is the social media content before I got hired.
Here's the re-branding of their social media with me as the content creator. I wanted to work on a symmetric grid to have a pleasing experience for the eye of the consumer. The product shots would emphasize the fragrance and the feeling of it, and in the middle there would be a post focusing the location or scents that inspired the fragrance.
